I am thinking of starting my own brand of footwear with my first product being a runner-type waterproof sneaker. I believe there is an underserved niche in the market currently for waterproof, comfortable, everyday shoes. Though rain boots are waterproof, they are rarely comfortable and often end up being the chunky kind of galoshes that remind us of stepping into puddles when we were young. This shoe would be far from that. It would be sleek, lightweight, and waterproof.
My target market would be middle-class to upper-class adult women in the United States. My shoes would retail for probably a bit more than the average rain boot, in the mid-market range. After releasing this initial product, I could see myself expanding beyond waterproof runners to other comfortable types of footwear, like a comfortable heel, a lightweight winter boot, etc.
One risk I do see is my lack of product and manufacturing knowledge. I have never worked in retail, but I do bring business experience to the table. As a former management consultant and current MBA, I have worked with retail clients, and my target market is very much similar to myself, so I feel that I can understand my customer quite well.
I am looking for feedback on my idea as well as someone who can partner with me, particularly someone with retail and/or fashion design experience.