Anonymous
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Round-up for Charity App

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Ive been thinking about how to make it easier for people to give money to charity. Im thinking about creating an app that allows people to indicate the charity they want to support. The app then tracks what they buy, and every time they use their debit card for a purchase, the app takes a small percentage of the cost and donates it to the charity of their choice. This would make it easier for people to donate to charity and make it easier for charities to collect donations. What do you think? Is this something you would use?

5 Comments

  1. I like the idea of using an app to make it easier for people to donate to charity, but there are a few factors here that I think could be challenging for you. Let’s say, for example, for every item purchased at Whole Foods with your debit card, the store could donate a percentage of the price to charity (also, why only debit cards?). Even though this is a good idea, it could be difficult to convince businesses to donate a percentage of their profits to charity. Additionally, with limitations on what kinds of cards allow for charity donations, you might be competing with people’s desire to contribute to charity by paying with a debit card and people’s desire for credit card points or for budget management with paying by cash.

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  2. Interesting idea, but what you’re describing doesn’t quite match a “round-up” model. It seems like it is instead taking a percentage of the purchase, which eats into profits for businesses. What if you did more of a true round-up model, where your purchase was “rounded up” to the next dollar and the difference was donated to a charity of your choice? Something more like https://www.acorns.com/

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  3. I like the idea, but I’m not sure how big it could be. I think it would be hard to motivate people to use the app, particularly if they already do a lot of shopping online. I also don’t think the app would help charities because the app itself would be taking some of the money they are trying to raise. I think it would be better if the app allowed people to donate directly to their favorite charity rather than use it as a means of encouraging people to buy something.

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  4. My first reaction was to think it was a good idea, but I’m a little skeptical about how much money it will generate. I’m not sure whether people will be willing to donate a small percentage of the money they spend. For those who do already donate, I feel like they set apart money for donations vs. having it be a part of everyday spending. I’m not sure people’s existing mental models around donations fit what you’re proposing…

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