As an average investor, you don’t have access to the wealth of information financial advisors and banks have. You can read a prospectus, Google a stock, or ask those in your circle, but often times, the information is heavily-quantitative, dense, and impersonal. I want to create a values-based investing app that analyzes your interests and values and recommends portfolios accordingly.
My target market is millennial investors, as research has shown that they are more likely to be interested in social impact investing and ESG investing. I anticipate that by offering values-based portfolios, and not the traditional portfolios that are based on risk profiles, we will be able to attract market share and hopefully those who haven’t previously invested because the barrier to entry was too high. Additionally, this hyper-personalized investing experience can help people feel more connected to their investments and hopefully encourage them to invest more and more frequently.
What do you think? What are some of the risks I’m not thinking of? Would you invest in an app like this?